Big Boss 3 – Amitabh Bachchan the host

COLORS ROPES IN BIG BOSS OF INDIAN ENTERTAINMENT –

Amitabh Bachchan
‘BIGG BOSS’ GETS BIGGER WITH ‘BIG B’ -‘Big B’ to play ‘Pop Philosopher’ in ‘Bigg Boss’

SEE BIG BOSS 3 Contestants

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Singapore, September 4th 2009 – After keeping millions of Indian households glued-on to ‘Bigg Boss
Season 2’ last year, COLORS (a Viacom18 channel), India’s most popular channel, today revealed its
ace for this year’s Bigg Boss – it has roped-in none other than the Big Boss of Indian entertainment – Mr.
Amitabh Bachchan, for the show. This year, ‘Big B’ will be playing an interesting part in ‘Bigg Boss’ to
take the show to even greater heights – of popularity, scale and excitement. The promos announcing
Mr. Bachchan’s association with Bigg Boss will break on COLORS starting September 7th 2009.

In this season of Bigg Boss, Mr. Bachchan will be playing the role of ‘Pop Philosopher’ – a unique
concept that will be one of the differentiators of this season. As ‘Pop Philosopher’, Big B will bridge
the gap between ‘Bigg Boss’ participants and viewers – through contextualising events, simplifying
emotions and most importantly, analysing developments that happen within the ‘Bigg Boss’ house.
Speaking of the development, Rajesh Kamat, Chief Executive Officer – COLORS, said, “After
tremendous success of Bigg Boss on COLORS last year, we want to take Bigg Boss to even higher level
this year – in ratings, in novelty and in appeal. With Mr. Bachchan on board, and playing the ‘Pop
Philosopher’, we strongly believe that ‘Bigg Boss’ this year has all the ingredients to surpass its last
year’s popularity.” He further added, “It is our honour to have Mr. Bachchan on-board and we look
forward to him providing his inimitable touch to one of our most popular format shows.”

Talking of his association with ‘Bigg Boss’, Mr. Bachchan commented, “This is one show that has
intrigued me immensely as a viewer – its format, its contestants and the psychological battle within
the house. That intrigue, coupled with the unique concept that COLORS shared with me for this
season, excited me to be a part of ‘Bigg Boss’ this year.” He further added, “I am looking forward to
my role that gives me the unique opportunity to help viewers decode emotions and comprehend
simple philosophies of life (without getting philosophical).”

Another exciting element in this year’s Bigg Boss is the opportunity that COLORS’ viewers will get to
decide who they want to see in the Bigg Boss house. Mr. Bachchan will soon urge the viewers to send in
their entries and basis that COLORS will try and get a few of those personalities into the Bigg Boss
house. This will be the first time in the history of Bigg Boss (or Big Brother) that viewers get a chance
to decide who they’d like to see inside the Bigg Boss house, as inmates.

Mr. Bachchan further commented on his association with COLORS, “I’ve watched COLORS create an
unbelievable mark in this industry, within a short span of time – through great concepts leading to
meaningful entertainment. I am excited to begin with them, a new journey of ‘rediscovery’ and
‘reinvention’ of my own abilities and in the process, meaningfully entertain millions of my fans.”
Talking of Bigg Boss’ role in COLORS’ growth, Rajesh added, “While last year Bigg Boss helped us
sustain the momentum and inch closer to the category leaders, this year, Bigg Boss is a part of our
effort to strengthen our leadership position and increase the gap with other players.”

‘Bigg Boss’ presents the unique combination of reality and real unscripted drama. It is the ultimate
reality show where 14 handpicked strangers are locked in a house, for close to 85 days – with 35
cameras following their every move 24×7 and Bigg Boss, the ultimate authority in the house who
ensures that their stay is anything but comfortable. As the 14 hand picked contestants vie with each
other to survive in the Bigg Boss house, irritation, backbiting and backstabbing reach its prime. This is
one show that brings out the best and the worst side of contestants.

Last year, on Season 2 of Bigg Boss, 70 million viewers watched the show over a period of 3 months.

The expected final list of participants of Bigg Boss Season 3 are below:

• Poonam Dillon – Bollywood Actress

• Rakhi Sawant`s mother – Item Girl – Rakhi Sawant`s Mother
• Shertya Chopra – Bollywood Actress
• Shamita Shetty – Bollywood Actress
• Aditi govitra – Model
• Tanaaz – TV Soap actress
• Bhaktiyar – Tv Show actor
• Shomita Shetty – Indian Bollywood Actress
• Kamaal Khan – Singer

• Ismaal Darbar – Actor
• Raju Srivastava – Comedian
• Rohit Sharma – Indian Cricket Player

• Big B is brand ambassador for Colors in US, Britain
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