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August 20th, 2008 · No Comments
“We would be building on the existing customer base of our group companies and giving them ‘value’ offerings with our DTH package,” stated Mr Sanjay Behl, Group Head (Brand and Marketing), Reliance Communications.
The Business Line writes in its news “We have decided to get the biggest TV stars to endorse our campaign and have already bought 15,000 spots on television for the next three weeks,” added Mr Behl. Drawing up other synergies, Reliance Big TV would also use the ICC Champions Trophy beginning in September to showcase its new DTH services as Reliance ADA Group is already one of the sponsors of these matches. Besides, once Reliance Big Broadcasting starts its own channels, it would offer the same on its DTH platform as well.”
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